Accurex · Case study

A 39-year-old equipment sales & service company ran its processes on spreadsheets. 50 days later, its sales pipeline is running on a custom-built system.

Accurex sells and services the machines that assemble and test circuit boards and semiconductors, from eight offices across India. We built the system their sales pipeline runs on, and rebuilt the website in front of it. The service side is being built now.

50days

to a live sales pipeline

16stages

in their own sales process

23people

surveyed before we wrote a line

55product lines

moved into their new website

What we found before writing any code

We ran a needs assessment at their annual meeting and asked the people who would have to use the system.

  • Not one of the twenty-three people surveyed was happy with the way work was tracked.

  • Six of fourteen service staff gave their worst score to the same problem, finding out what had been done to a machine.

  • Eleven of fourteen in service, and six of nine in sales, had never used a system like this before.

  • They had already tried software for this once. It was abandoned.

What we built

The system follows the sales process Accurex already had, stage for stage. We mapped what the team does rather than asking the team to work a different way.

Enquiries, quotations, revisions and purchase orders live in one pipeline instead of separate files. What a person can see is set by who they report to and which region they cover, so a regional manager works their own region's deals, and what a deal costs to fulfil stays with the people who set the price.

What changed

Each of these was a spreadsheet somebody kept by hand. Each is now a record in one system.

WhatBeforeAfter
Enquiries and quotationsIn a spreadsheetIn one pipeline, stage by stage
Where a deal standsYou had to askOn the screen
Checking a purchase orderBy hand, one term at a timeAgainst the quotation it came from
What a person can seeWhoever the file was shared withTheir reporting line and their region
Cost and marginIn the same file as everything elseSeparate, and only for the people who set price
Who changed whatNot recordedRecorded, with the name and the date

What is still being built

The service side is next. Annual maintenance contracts, scheduled visits, what happens on each service call, and spare parts are the block of work after this one, and until it lands the service team still works the way it did.

We say so here for the same reason we said so to them. A system that claims to cover everything on the day it opens is a system nobody trusts by the second week.

The website, at the same time

We rebuilt accurexsolutions.com alongside the internal system. Fifty-five product lines moved into one catalogue, and all eight offices onto one site, with a new division page for the semiconductor side of the business.

The same team made both, so what a customer sees and what the staff work in were designed together.

Inside the build

How Accurex was designed and built.

The product decisions, interface work and engineering behind the outcome.

The Accurex website, an electronics assembly and test equipment supplier

Accurex

The operation, out of the spreadsheets.

Role
Design & Engineering
Client
Accurex Solutions
Platform
Web
Category
Custom ERP
Stack
AdonisJS, Inertia, React, Next.js
Timeline
Website shipped; ERP on a 50-day build

Selected work

Accurex sells and services the capital equipment behind PCB and semiconductor assembly, across eight locations. Sales and service ran on spreadsheets. We built the system their sales pipeline now runs on.

Visit Accurex
Built by , a design and engineering studio.

The system

What is waiting on you screen

01 — Home

What is waiting on you

Everyone lands on their own work rather than on a dashboard. What is overdue, what is due today, what falls due this week, each heading carrying its count. An item names what needs doing, the deal it concerns and where that deal stands. One assigned to somebody else names them; one you owe yourself names nobody.

02 — Pipeline

Only the deals you may see

The whole board grouped by phase, with counts. The line under the title reads “within your reach” and it means it: this page shows a different number of deals to a manager in one territory than to a director over all of them. Filter by stage, owner or territory without ever widening what you can see.

03 — One deal's life

Stage eleven of sixteen

A deal only ever moves forward, and every move is written down with who made it and when, so the history is the record rather than somebody's memory of it. The two notices at the top are the system checking as the deal was logged: this customer already has an open deal, and is not registered with the manufacturer behind the machine.

04 — The quote

Where the spreadsheet used to be

Lines are drawn from the machine and spares masters at the price those held on the day, so a later price change never rewrites an issued quote. Tax follows from where the supply is going and says so in a sentence. Margin shows only to someone cleared to see it. Issuing freezes the quote, and a correction is a new revision with every earlier one still readable at its own number.

05 — The order they sent back

Seven terms, checked one at a time

The customer's purchase order is set against the quote it answers, term by term, and the one that differs is the one you can see. Delivery came back four weeks tighter than quoted. From here it goes to sales as a follow-up, or it becomes an order.

06 — Who sees what

Two axes and a separate clearance

Reach is the reporting line crossed with territory, set per role and widened per person where a job crosses the line. Commercial clearance is a third thing again. It is why the service head on this screen reads everything, all territories, not cleared: they can reach any record in the company and will never see the cost or the margin on one.

The website

Thirty-nine years, said once screen

01 — Home

Thirty-nine years, said once

The old site opened on a rotating banner and a welcome paragraph. This opens on the equipment, the year the company started, and one line on what it does. A buyer looking for a supplier of assembly and test equipment knows inside a second whether they are in the right place.

02 — Products

Six categories, fifty-five lines

The catalogue is the reason people come. It is organised by the job the equipment does, from bare board to populated assembly, with the count of lines in each category on the page rather than buried a click deeper.

03 — About

Before the order, and after it

The page splits what they do before a machine is ordered from what they do once it lands, and gives both the same room. For a company whose service organisation is the larger half, that balance is the substance rather than a layout choice.