Answer Engine Optimization (AEO)
Answer Engine Optimization is the practice of structuring content so AI answer engines like ChatGPT, Claude, and Google AI Overviews cite it when answering user questions.
Definition
AEO overlaps with SEO but optimises for citation rather than clicks. The unit of success is being named as a source in an AI-generated answer. That means clear definitions, structured data, factual accuracy, and content written in a form that a language model can quote without paraphrasing.
Why it matters for your business
An increasing share of buyer research happens inside AI assistants that never deliver a click to your site. If your competitor is the one being cited when a prospect asks 'who builds AI workflows for mid-market companies,' you have lost the search before the visitor existed.
How we apply it
We write definition-first content, mark it up with structured data, and keep it factually tight. We measure AEO performance by running quarterly citation audits across the major answer engines and tracking which terms surface our content.
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