Time to Market
Time to market is the elapsed calendar time from project kickoff to a working product in front of real users or customers.
Definition
It is measured in weeks, not story points or sprints. The clock starts the day the contract is signed and stops the day the first paying customer or first real user touches the product. Internal milestones do not count.
Why it matters for your business
Every week between kickoff and launch is a week of cost without revenue, and a week your competition gets to move. Faster time to market also means faster learning: the sooner real users touch the product, the sooner you find out what is wrong before you have built more of it.
How we apply it
Our default engagement puts a working marketing site live in 14 days and a working product in 8–12 weeks. We get there by cutting scope, not corners — fewer features, higher finish, real data on day one.
Related
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