Glossary
Terms, defined plainly.
The terms business buyers actually need. Each entry has a one-line definition, what it means for your business, and how we apply it.
AI
Agentic Software
Agentic software is a system that can plan multiple steps, call tools, and act on its own to complete a goal, rather than answering a single prompt.
AI Rollout
An AI rollout is the structured plan to move an AI feature from prototype to daily use across a team or customer base, with measurement at each stage.
AI Workflow
An AI workflow is a defined business process where AI models execute or assist with specific steps, with human review at the points that matter.
Engineering
AI-Native Development
AI-native development is software engineering where AI tools are part of the build process from the first day, not bolted on later as a productivity experiment.
Core Web Vitals
Core Web Vitals are Google's three user-experience metrics — loading speed, interaction responsiveness, and visual stability — used as a ranking signal.
Product
Code Ownership
Code ownership means the client owns the source code, repository, and infrastructure outright — the agency holds no license, lock-in, or proprietary layer.
Fixed-Bid vs Time & Materials
Fixed-bid is a single agreed price for a defined scope; time and materials bills hourly with no fixed scope or price ceiling.
NDA-Friendly Engagement
An NDA-friendly engagement is one where the agency does not publish, name, or show the client's work without explicit written permission, even after the project ends.
Senior-only Team
A senior-only team is a delivery model where every engineer on the project has at least 7-10 years of production experience and no juniors learn on the client's budget.
Time to Market
Time to market is the elapsed calendar time from project kickoff to a working product in front of real users or customers.
Growth
Answer Engine Optimization (AEO)
Answer Engine Optimization is the practice of structuring content so AI answer engines like ChatGPT, Claude, and Google AI Overviews cite it when answering user questions.
Programmatic SEO
Programmatic SEO is the practice of generating many similar landing pages from a structured data source to capture long-tail search demand.
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