NDA-Friendly Engagement
An NDA-friendly engagement is one where the agency does not publish, name, or show the client's work without explicit written permission, even after the project ends.
Definition
The agency signs a mutual NDA before kickoff, agrees not to feature the work in a public portfolio, case study, conference talk, or sales pitch, and treats the existence of the engagement itself as confidential when the client requests it. Past clients can vouch privately without the agency naming them publicly.
Why it matters for your business
Stealth-mode founders, regulated industries, M&A situations, and competitive product launches all need a partner who will not turn the work into a marketing asset. Many agencies will not take a project they cannot put on their website. That is a real constraint for serious work.
How we apply it
We are NDA-friendly by default. Our public work is the work clients have explicitly cleared. References are introduced one-to-one, not splashed across a logo wall. Your launch is your launch, not ours.
Related
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